Customer experience is different from customer service. Customer service is only one piece of the customer experience puzzle. Customer experience starts with a customers’ first interaction with your business, where customer service begins when you are first servicing a customer’s needs and/or demands.
Customer Service continues to continues to play a crucial role; evolution of new disruptive business ventures has made sure of that, from those at the start like Zappos to today’s front runners like Amazon and Uber.
The most successful organizations proactively list their customers and let their feedback drive the business's customer experience strategy. This guide will guide you through four of the most common customer demands and advise you on how your business should be approaching and / or catering to them.